So you want to start posting content for your business on Instagram but you haven’t a notion of what to come up with that will captivate your audience and grant you your first 1000 followers. We’ve all heard the expression “quality content” is what makes our Instagram accounts popular or gives us further exposure to our ideal target audience. However, this vague piece of advice is often easier said than done. Don’t panic…you’re not alone. Follow these tips below to start creating content that is guaranteed to win over follower and give your brand the recognition you desire.
First and foremost, you must understand that the timing of your posts are crucial to their success. Depending on what time of the day you post on Instagram will be the deciding factor of how many audience people will see the post but also will have a massive influence of the number of engagements (likes, comments, shares) you will see. Studies show that different times within the day show increased user activity on Instagram meaning there is more potential for people to come across you post. When planning your content you have to think about when your ideal customer will be using the platform. For example; For consumer goods, studies show that consumers tend to use Instagram to shop around 4pm on Wednesdays. Therefore, you should aim to post around this time to ensure your content gets maximum visibility amongst your target audience.
Integrational apps or plugins such as Later can help you to schedule posts so you don't have to remember to do it yourself. Designing and scheduling your posts on this app will free up so much time for you to focus on other elements of your business whilst ensuring you are giving your audience what they want on a consistent, targeted basis.
Ideally, if someone has chosen to follow you, it’s most likely because what you post is of interest to them. Posting intriguing pieces of information will grab the viewers attention, causing them to stop scrolling through their feed in order to read or view what it is you have to say. Eye-catching captions such as “Did You Know” or “Fact of The Day” will persuade the audience to test their own knowledge but also to try to teach them something they didn’t know already which will help your brand to seem more engaging. If you choose to post these interesting facts, make sure that they relate to whatever industry your business is involved in. This works really well for businesses providing a service such as digital marketing or IT software packages. The reason for this is because you are subconsciously embedding a problem in the minds of your audience, whilst solving that pain point for them at the same time.
In the example on the right shows a post from our Instagram account @pro_digital_servicesirl. As a digital marketing agency who provides professionally designed websites, we have provided an interesting statistic with regards to how our websites can be used to attract more customers. The design is consistent with our social media kit and the font is easy to read making it accessible to those who may be visually impaired.
When dealing with any sort of following or customer, we want to make sure that in return for their loyal following, they receive something of value in return. Instagram users often use the platform as a way of finding solutions to everyday problems, contacts and instructions. The graphical element that Instagram has become infamous for allows us to turn traditionally boring pieces of text into valuable pieces of aesthetically pleasing content. Providing your audience with tricks, hints and tips is a great way to ensure them that by following your account, they are getting access to valuable solutions to some sort of problem they may be having.
The example of a post on the left shows ‘5 Tips For Small Businesses’ in the form of an engaging carousel post that stops the reader in their tracks, by catching their attention through the use of valuable information for their small business. The use of a carousel post means that in order to access the tips detailed in the post, the audience must swipe through the multiple slides. This is very beneficial to the Instagram algorithm as it recognises that users are engaging with your content for extended periods of time, meaning it will organically rank higher in their feed as it is seen as something of interest.
Instagram regards video content extremely highly as it is very highly engaged with by users on the platform. Similarly to the carousel posts mentioned above, they force users to quit scrolling mindlessly through their feed to watch what happens. Once again…the algorithm loves this. An effective way to show off your product or service is through using videos such as Instagram Reels or Instagram TV to engage your audience members and capture their attention for more than 2 seconds to demonstrate what your business does, what problem of their it solves and any other details that may be necessary such as booking systems, prices, deals etc.
Another advantage of using videos is that it’s a great opportunity to display human faces which draw a connection to your brand and tap into your customers emotions. Posts that display faces get 38% more likes than those that don’t. A great way of catching the users attention is by opening the video or displaying a thumbnail (cover picture) with a question, provoking a response immediately. This will entice the user to watch your video.
You know what they say…”a picture says a thousand words, but a video is worth a million”
User Generated Content:
A great way to connect with your audience and display how your product or service is appreciated by customers is by re-purposing the images and videos that they post to their personal accounts. Make sure the definition or quality of the image or video is of a high standard to ensure it sits nicely among your feed. This not only shows different ways of using the product or service but it also helps you to post content more frequently. Another bonus to this is that it allows your business to gain a higher level of trust from potential customers.
As you can see in the picture above, the brand ELECTRIC ENDGAME is using customers high quality images to model their products and thus open themselves to that users followers and potentially further sales.
If you would like more information regarding our social media management services here at Pro Digital Services, feel free to reach out to us to arrange a consultation with one of our specialists.
Brian Holmes, Digital Marketing Manager
+353 1 801 3333